The Great Gatsby’s Online Video Campaign Creates a New Kind of Cinematic Buzz

online video campaign. The movie itself is impressive for sure — with its opulent visuals, signature Luhrmann whimsy, and a modern soundtrack featuring artists like Jay-Z, Beyonce, Fergie, and Lana Del Rey, this version definitely gives the original novel a fresh spin. But I was also interested in exploring how online videos helped make this movie the must-see film of the spring season. If I’ve learned anything from my 10 years experience as a marketing professional, it’s that it’s not just the individual parts of the marketing campaigns that create success. A blockbuster campaign must integrate different pieces and different channels together to create a coherent picture. In the case of the Great Gatsby campaign, the role of video is to provide a rich way to interact and engage with the audience.