When It Comes To Internet Marketing - Is It Better To Follow The Crowd Or Do Your Own Thing?

I have to confess a not so smart habit and that is, I often find myself trying to "reinvent the wheel", even when a proven method is staring me right in the face... Well to be more accurate, I don't use a proven method to the max, even though I know it works! Take Article Marketing for instance, I am an expert article marketer (and I''ve even written a book on it, just from the knowledge in my head), and I've generated traffic and built list/leads using this method, yet it is less than 10% of my online marketing efforts... I won't go in to it right now, but I do know why I do this. More on that later...