How to do online marketing by facebook

Social media marketing is still in its infancy. I consider this as an advantage because there are not many set rules, you can try & experiment with different methods & techniques. However, if you don’t want to experiment, here are some tried and tested methods that will ensure success: 5. Be Unique and Keep Updating: There’s nothing more boring than bland Facebook pages. Add lots of personality andUnique-large fun to your profile. If possible, try to create applications just for your page. Offer something different so that they keep coming back, instead of letting them wait for updates from you. If you check Dell’s Facebook page, you’ll see that it keeps updating its status and gives new information on their products and about technology. 6. Use a Big Profile Picture: Who says size doesn’t matter? Using a big profile picture is one of the best ways to brand your Facebook page. Facebook allows images of up to 200pix wide x 600pix high to be used as profile images Pages. This way, you stand out in a crowd.  Check out Bob Marley or Johnny Depp’s page on Facebook and you’ll know what I’m talking about. 7. Tag Fans in Photos: You can tag your fans in pictures of new collections, or even ask them to tag themselves as a part of a game or contest. Musician Lenny Kravitz uploaded pictures of his concert in Italy in 2009 and asked everyone to tag themselves. This gave him good publicity as the update on being tagged appeared on the fans’ walls. 8. Exclusive Landing Page for Users: Use different pages to target different sets of people. Take new users to a page that encourages them to ‘Like’ you or to a page they would find interesting enough to keep coming back. Members/fans can be directed to the wall or a game page that might interest them. Red Bull’s profile page is designed in a way that users are given a hint to ‘Like’ the page, while fans are taken directly to the Wall. You can get innovative in designing landing pages and targeting different people. 9. Reward Loyal Supporters: Encourage loyal supporters to join your 126Page and reward them. Tabs or badges like ‘member of the month’ that can be placed on their profiles for visibility can be awarded to them. A happy customer on Facebook can get you lots of attention.  Remind users to Like and Share information about you. When their friends see the updates on the News Feed, it’s highly likely for them to do the same. 10. Use Contests and Polls: Holding contests encourage fans to interact directly with you. Domino’s ‘Show Us Your Pizza’ is a contest where people can send pictures of Domino’s pizzas they’ve orders. The best picture will be chosen by Domino’s and the photographer gets a prize of $500 and a chance to get his picture featured in an ad. This has received a lot of attention from Facebook users. 11. Actively Participate Outside Your Page: Find other Facebook pages related to your industry or topic using Facebook Search & start actively commenting on their posts & updates. This is a great way to build relationships in your industry and even adds credibility to your business. If you’re willing to offer free advice on communities and discussions, it will encourage people to check your website out. 12. Integrate Facebook Social Plugins to Your Site: When I go to CNN’s website, I can see what stories my friends have ‘Liked’, or what movies my friends ‘Recommend’ on IMDB. The Like button on your site enables users to share pages from your site back to their Facebook profile and the Recommendation button gives users of your site personalized suggestions for pages that they like. There are many more buttons like LikeBox, Comments, Live Stream etc that you can add to your website. With this, you can see for yourself what your target likes and design your product/service accordingly. You can also integrate Facebook Connect Plugin in your blog which will enable Facebook users to leave comments on your blog without registering. The comment they make will be put up on their wall instantly which will be visible to all their friends. So, you effectively get a lot of exposure without doing much! 13. Marketplace: With Facebook Marketplace, you can buy and sell anything using the listing service. The Marketplace application page displays all the most recent listings in your networks. The difference between normal listings and the Marketplace is that you don’t see another boring list of business, but they show up as the site’s own updates. For example, a sales listing would show up in news feeds as “John is selling Abstract Art.” In this case, John can be a ‘friend’ of your or even a friend’s friend. You can find out what people want, what they are offering and also how you are connected to these people on Facebook. This is what the page looks like: 14. Don’t Just Write for an Audience of Teenagers: It’s time we free ourselves of this misconception. Facebook isn’t filled with youngsters. Though Facebook has many youngsters who belong to the age group 16 to 25, we see an increase in the number of people from other age groups who use Facebook regularly. According to Pingdom, 61% of Facebook users are over 35 years old. In fact, the 26 – 34 age group rivals the 18 – 25 age group in both the US and the UK. So, make sure communicate to your target the right way.