guerrillamarketer.com/why-guerrilla-marketing-fail/

Guerrilla Marketing could fails when there are barriers to Guerrilla Planning, these barriers could be summarized in: Culture as barrier to planning. Power & Politics as barriers to planning. Analysis and not action as barriers to planning. Resources as barriers to planning. Skills as barriers to planning. Read more: http://www.guerrillamarketer.com/why-guerrilla-marketing-fail/