Vero Moda - Managed Entire Launch Campaign for Flagship Store, Brand Identity Design, Brand Position

I-AM Beyond were commissioned to create the launch campaign for the flagship Vero Moda store on Oxford Street, London. Centred around one core concept – the ‘Fill It For Free’ gold bag. This concept created a core for the integrated marketing campaign across social media platforms, PR, on and offline media, guerrilla marketing stunts and a packed event schedule. A key element to the campaign was the product placement strategy with London’s top fashion bloggers and influencers, yielding 100% conversion rate online. Within just a few weeks, I-AM Beyond generated thousands of followers online, hundreds queuing down Oxford Street prior to launch, coverage in the top 30 fashion media titles as well as over £500k of UK press coverage. I-AM Beyond have subsequently gone on to work with Vero Moda across both global and local marketing strategies and activations. Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 Please get in touch: Brian Pinto Country Head +91 9930519476 brian@i-ammumbai.com Visit Our Website-: https://iamonline.wordpress.com/2018/01/25/i-am-shift-winter-2017-brand-design-agency-and-brand-positioning-services-in-india/ https://iamonline.wordpress.com/2018/01/25/i-am-at-the-retail-design-expo-i-am-graphic-designing-and-corporate-identity-design-india/ https://iamonline.wordpress.com/2018/01/25/i-am-at-100-design-i-am-brand-identity-design-logo-design-graphic-designing-and-corporate-identity-design-india/ https://iamonline.wordpress.com/2018/01/25/a-bright-way-to-bank-sugamo-shinkin-bank-i-am-architecture-and-website-design-company-india/ https://iamonline.wordpress.com/2018/01/25/paragaranti-i-am-user-experience-design-uiux-design-and-graphic-designing-india/ https://iamonline.wordpress.com/2018/01/25/allianz-customer-portal-design-i-am-visual-language-creation-user-experience-design-and-brand-identity-design-india/ https://iamonline.wordpress.com/2018/01/25/baygo-i-am-brand-strategy-brand-identity-brand-application-interior-design-and-brand-design-agency-in-mumbai-india/ http://branding-and-retail.blogspot.in/2018/01/i-am-shift-winter-2017-brand-design.html http://branding-and-retail.blogspot.in/2018/01/i-am-at-retail-design-expo-i-am-graphic.html http://branding-and-retail.blogspot.in/2018/01/i-am-at-100-design-i-am-brand-identity.html http://branding-and-retail.blogspot.in/2018/01/a-bright-way-to-bank-sugamo-shinkin.html http://branding-and-retail.blogspot.in/2018/01/paragaranti-i-am-user-experience-design.html http://branding-and-retail.blogspot.in/2018/01/allianz-customer-portal-design-i-am.html http://branding-and-retail.blogspot.in/2018/01/baygo-i-am-brand-strategy-brand.html https://iamonlineblog.tumblr.com/post/170109095383/i-am-shift-winter-2017-brand-design-agency-and https://iamonlineblog.tumblr.com/post/170109388713/i-am-at-the-retail-design-expo-i-am-graphic https://iamonlineblog.tumblr.com/post/170109636178/i-am-at-100-design-i-am-brand-identity-design https://iamonlineblog.tumblr.com/post/170110218903/a-bright-way-to-bank-sugamo-shinkin-bank-i-am https://iamonlineblog.tumblr.com/post/170110390913/paragaranti-i-am-user-experience-design-uiux https://iamonlineblog.tumblr.com/post/170110593743/allianz-customer-portal-design-i-am-visual https://iamonlineblog.tumblr.com/post/170110864788/baygo-i-am-brand-strategy-brand-identity-brand https://iamonline.wordpress.com/2017/12/14/hdfc-smart-banking-zone/ https://iamonline.wordpress.com/2017/12/14/au-bank-visual-language-and-environmental-graphics-design/ https://iamonline.wordpress.com/2017/12/14/i-am-shift-evening-exploring-the-future-of-hospitality/ http://branding-and-retail.blogspot.in/2017/12/hdfc-smart-banking-zone.html http://branding-and-retail.blogspot.in/2017/12/au-bank-visual-language-and.html http://branding-and-retail.blogspot.in/2017/12/i-am-shift-evening-exploring-future-of.html https://iamonlineblog.tumblr.com/post/168535702758/hdfc-smart-banking-zone https://iamonlineblog.tumblr.com/post/168535538068/au-bank-visual-language-and-environmental https://iamonlineblog.tumblr.com/post/168535274878/i-am-shift-evening-exploring-the-future-of https://iamonline.wordpress.com/2017/12/01/playing-with-colour/ http://branding-and-retail.blogspot.in/2017/12/playing-with-colour.html https://iamonlineblog.tumblr.com/post/168075954698/playing-with-colour https://iamonline.wordpress.com/2017/12/01/our-opinion-your-business-competitor-analysis-industry-trends-customer-journey-workshops-brand-key/ https://branding-and-retail.blogspot.com/2017/12/our-opinion-your-business-competitor.html https://iamonlineblog.tumblr.com/post/168076272308/our-opinion-your-business-competitor-analysis https://iamonline.wordpress.com/2017/10/17/c-p-hart-brand-application-retail-strategy-graphic-and-interior-design-brand-consulting-services-branding-and-corporate-identity-services-india/ https://iamonline.wordpress.com/2017/10/17/eastpak-i-am-mumbai-brand-architecture-services-and-brand-design-agency-india/