What is Performance Marketing?

What is Performance Marketing? Performance marketing is a data-driven marketing strategy where advertisers only pay for specific actions taken by users. This stands in stark contrast to traditional advertising methods where you pay for impressions (views) or placements (banners on websites) with no guarantee of reaching your target audience or achieving any concrete results. Ever feel like you’re throwing money at marketing campaigns with little to show for it? You’re not alone. Traditional marketing can be a gamble, leaving you wondering if your message is reaching the right people. But what if you could pay only for results? That’s the beauty of performance marketing, and here at One Viral Media, a leading digital marketing agency in Delhi NCR, we’re all about helping businesses thrive with this results-driven approach. So, what exactly is performance marketing? Buckle up, because we’re about to unveil the secrets to maximizing your marketing ROI!