marketing strategy

The “pull” technique occurs when consumers take the initiative to locate your business via an online search via digital marketing. For instance, they may perform a search on the Internet using your name. The customers then establish a link, via your website, where they can easily contact your company or keep track of your business. For example, they may sign up for text messages, streaming video, emails or podcasts on your website. So, you’re pulling in, or attracting customers.