4. Fill out your profile

4. Fill out your profile Many YouTubers skip the profile section and get straight to content creation. But a compelling profile is one of the easiest ways to promote your YouTube channel—and boost your SEO. Here are some best practices for creating an effective YouTube profile: Be consistent. Use a similar color palette, writing style, and layout as you do on your website and other social channels. Optimize your YouTube channel description. This is a great place to add keywords. YouTube penalizes “tag stuffing,” but including a couple of keywords can go a long way. Keep viewers coming back for more. When and how often will you post new content? Let fans know your schedule—then make sure you stick to it. Include contact info. You never know who might want to reach you. Make it easy for them and you could land some great partnerships.