Were you talking to me personally?
It is time you and I get down right personal. When you are talk to me I listen. I want you to know that I took every word you said to heart and it will make all the difference in my business decisions.
This is the type of response you want when others read your advertisement writing. You want everyone to believe that you are talking to them personally and to consider your offer was written just for them.
How do your write ads that sell personally?
>>Never say Hello Everyone or Hello Group, make your greeting as personal as possible.
>>Use the word You 3 times more than the word I.
>>Only refer to yourself when showing you understand and can relate to the prospects position or you are offering your guarantee.
Bad Example (from the first spam post I opened)
…All Teamed Up JUST opened their doors for business and is already is creating a stir on the Internet. Why? Because the program is built on Total TEAM Concept. EVERY member of the All Teamed Up community is helping EVERY other member find success.
Really, how do you feel when you read this? Remember this is the ME Generation. What is in it for me? Do you want to be on a work team? For sure you don’t want to be the EVERY other member not making any money. Because this Hype does not speak to the individual it does not evoke emotion.
Now I don't know if this is a good program or not. I have never looked at it. But here are my changes if I were to be selling this program.
…If you ever wished you were the one to create a stir on the Internet here’s your opportunity. The All Teamed Up – Total TEAM Concept makes it easy for your personal success and I guarantee I am going to be there every step of the way to quickly build your community.
Can you see the difference talking to you personally makes?
All the best
Valerie
Comments (8)
Robert A, Falace3
Jeunelle that is Hilarious, I love it.
Jo-Ann
Lisa Lomas11
Great example thank you Valerie.
Have a great day!
Selya Rollins12
Creative Imagery
What a difference!
Robert A, Falace3
How you rewrote that Ad made it sound like a whole different company that was about YOU the person. I like this- good advice, Thanks
Jo-Ann
Emily Tanksley7
Thank you Valerie!
That is a great rule for us all to remember when designing our ads!
Beth Schmillen10
Thanks Valerie!
You write for the reader and I managed to not start that sentence with 'I' !!! LOL
3 you's to one capitol i ??? ok... got it
(smiles)
Beth