Ketel One Sessions – Experiential Marketing - Office branding & Brand strategy consulting in india

Ketel One, Diageo’s reserve Vodka brand, resonates heritage, tradition and craftsmanship. They approached I-AM Beyond to generate below-the-line brand awareness to elevate Ketel One to being ‘the most recommended vodka in the world’. I-AM Beyond worked with Ketel One to identify a new target audience, the ‘Modern Craftsman’, and set about devising a strategy to connect with these key influencers and create global word-of-mouth recommendation for the brand. As part of the integrated marketing campaign I-AM Beyond delivered a series of simultaneous events, ‘The Ketel One Sessions’, held in four fashionable cocktail bars. I-AM Beyond selected the most influential venues, twinning them with a select group of London craftsmen – artsists, writers, designers and mixologists who embodied the Ketel One values and came with a pre-requisite sphere of influence. The Ketel One Sessions have acted as a catalyst for a UK-specific influencer programme, building recommendation for the brand by word-of-mouth both on- and offline. Visit Our Website-: http://www.apsense.com/subject/296482.html http://www.apsense.com/subject/296471.html http://www.apsense.com/subject/296474.html http://www.apsense.com/subject/295218.html http://www.apsense.com/subject/295224.html http://www.apsense.com/subject/295230.html http://www.apsense.com/subject/295231.html http://www.apsense.com/subject/295233.html http://www.apsense.com/subject/295236.html http://www.apsense.com/subject/295222.html http://www.apsense.com/subject/295221.html http://www.apsense.com/subject/295223.html http://www.apsense.com/subject/295229.html http://www.apsense.com/subject/295232.html http://www.apsense.com/subject/295234.html http://www.apsense.com/subject/295235.html http://www.apsense.com/subject/295239.html http://www.apsense.com/subject/295244.html http://www.apsense.com/subject/295246.html http://www.apsense.com/subject/295250.html http://www.apsense.com/subject/295248.html http://www.apsense.com/subject/293179.html http://www.apsense.com/subject/293181.html http://www.apsense.com/subject/293182.html http://www.apsense.com/subject/293185.html http://www.apsense.com/subject/293188.html http://www.apsense.com/subject/293190.html http://www.apsense.com/subject/293194.html http://www.apsense.com/subject/293195.html http://www.apsense.com/subject/293196.html http://www.apsense.com/subject/293197.html http://www.apsense.com/subject/293198.html http://www.apsense.com/subject/291523.html http://www.apsense.com/subject/291526.html http://www.apsense.com/subject/291530.html http://www.apsense.com/subject/291533.html http://www.apsense.com/subject/291535.html http://www.apsense.com/subject/291532.html http://www.apsense.com/subject/291527.html http://www.apsense.com/subject/291529.html http://www.apsense.com/subject/291534.html http://www.apsense.com/subject/291537.html http://www.apsense.com/subject/291539.html http://www.apsense.com/subject/291543.html http://www.apsense.com/subject/291545.html http://www.apsense.com/subject/291546.html http://www.apsense.com/subject/291547.html http://www.apsense.com/subject/291548.html http://www.apsense.com/subject/291550.html http://www.apsense.com/subject/291551.html http://www.apsense.com/subject/290296.html http://www.apsense.com/subject/290300.html http://www.apsense.com/subject/290303.html http://www.apsense.com/subject/290306.html http://www.apsense.com/subject/290309.html http://www.apsense.com/subject/290310.html http://www.apsense.com/subject/290315.html http://www.apsense.com/subject/290317.html http://www.apsense.com/subject/290319.html http://www.apsense.com/subject/290324.html http://www.apsense.com/subject/290328.html http://www.apsense.com/subject/290295.html http://www.apsense.com/subject/290299.html http://www.apsense.com/subject/290302.html http://www.apsense.com/subject/290305.html http://www.apsense.com/subject/290308.html http://www.apsense.com/subject/290311.html http://www.apsense.com/subject/290314.html http://www.apsense.com/subject/290316.html http://www.apsense.com/subject/290318.html http://www.apsense.com/subject/290321.html http://www.apsense.com/subject/290326.html http://www.apsense.com/subject/290330.html http://www.apsense.com/subject/290333.html http://www.apsense.com/subject/290347.html http://www.apsense.com/subject/288631.html http://www.apsense.com/subject/288633.html http://www.apsense.com/subject/288636.html http://www.apsense.com/subject/288637.html http://www.apsense.com/subject/288641.html http://www.apsense.com/subject/288643.html http://www.apsense.com/subject/288634.html http://www.apsense.com/subject/286191.html http://www.apsense.com/subject/286195.html http://www.apsense.com/subject/286197.html http://www.apsense.com/subject/286200.html http://www.apsense.com/subject/286203.html http://www.apsense.com/subject/286192.html http://www.apsense.com/subject/286194.html http://www.apsense.com/subject/286196.html http://www.apsense.com/subject/286201.html