How Does Magento 2 GTM Handle Cross-Domain Tracking

Magento 2 GTM helps track users across different websites and subdomains. It preserves session data intact, ensuring that user actions are recorded accurately. Store owners can set up tags and triggers in GTM to link domains. This ensures analytics capture user journeys fully. Using Magento 2 GTM, marketers can see how users move between sites. They can use this data to enhance engagement, track conversions, and make more informed marketing decisions for their store.