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Don’t make the mistake and think that branding is just about your logo. A brand is so much more than that. It’s what the company stands for, it’s who the company is. A logo update is just icing. That icing can be put on a fantastic strong pillar or it can be like lipstick on a pig. A logo will not fix branding problems and struggles. Believe it or not while the logo is the tangible, rarely does a logo have real impact on its own. It’s a small part of a bigger picture.