TOWER London - Store Design, Brand Evolution, Logo Design, Interior Design, Brand Design Agency, Bra

TOWER London is a multi-brand family footwear business stretching back four generations, trading both on and offline. The team at TOWER London contacted I-AM to help modernise their brand and reposition it across the full 360-degree experience. The first step was to identify where the brand sits now and draw from the TOWER London team where they wanted it to evolve, both commercially and creatively. Once the outlook and brand strategy were in place, a full 2D review of the brand placation was carried out and a new brand mark created and applied. The new brand was then rolled out in a new London flagship store TOWER119 on Wood Green High Road and online. The store design highlights TOWER’s connection to urban London life and youth culture with the use of a strong palette of blacks, greys and yellows and textures of concrete and re-enforced glass. The space is also home to a custom-made LED-animated screen, an interactive media wall, and a community wall. The result is a truly differentiated footwear offer to rival the high street giants. TOWER London won the ‘Independent Footwear Retailer of the Year’ award at the 2014 Drapers Footwear & Accessories Awards. Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 Please get in touch: Brian Pinto Country Head +91 9930519476 brian@i-ammumbai.com Visit Our Website-: https://iamonline.wordpress.com/2017/09/01/giorgio-armani-branding-strategy-retail-interior-designing/ https://iamonline.wordpress.com/2017/09/01/lutwyche-event-management-brand-communications-curation-and-brand-design-agency-india/ http://branding-and-retail.blogspot.in/2017/08/bop-rebranding-brand-strategy-identity.html http://branding-and-retail.blogspot.in/2017/08/isherwoods-brand-identity-interior.html http://branding-and-retail.blogspot.in/2017/08/strutt-parker-estate-agency-design.html http://branding-and-retail.blogspot.in/2017/08/douglas-gordon-innovative-interior.html http://branding-and-retail.blogspot.in/2017/08/keatons-branding-sales-lounge-brand.html https://iamonline.wordpress.com/2017/06/22/new-india-bank-branding-digital-ux-interiors-architecture-and-design-company-india/ https://iamonline.wordpress.com/2017/06/22/post-office-brand-strategy-identity-application-interior-design-brand-consulting-services-in-india/ https://iamonline.wordpress.com/2017/06/22/mi-adidas-brand-identity-application-visual-language-digital-and-brand-consultants-india/ https://iamonline.wordpress.com/2017/06/22/t-box-brand-identity-application-retail-strategy-interior-design-in-india/ https://iamonline.wordpress.com/2017/06/22/vital-ingredient-brand-positioning-identity-interior-design-services-in-india/ https://iamonline.wordpress.com/2017/06/22/your-brand-is-the-impression-that-you-leave-in-people-branding/ https://iamonline.wordpress.com/2017/05/23/branding-and-corporate-identity-services-india-and-interior-design-concept-for-vegetarian-restaurant-ethos/ http://branding-and-retail.blogspot.in/2017/05/branding-and-corporate-identity.html https://iamonlineblog.tumblr.com/post/160981315318/branding-and-corporate-identity-services-india-and http://www.driveat.com/I-AM-Shift-Winter-2017---Brand-Design-Agency-and-Brand-Positioning-Services-in-India-1277953.html http://www.driveat.com/I-AM-at-the-Retail-Design-Expo---I-AM-Graphic-Designing-and-Corporate-Identity-Design-India-1277955.html http://www.driveat.com/I-AM-at-100-Design---I-AM-Brand-Identity-Design-Logo-Design-Graphic-Designing-and-Corporate-Identity-Design-India-1277957.html http://www.driveat.com/A-Bright-Way-To-Bank-Sugamo-Shinkin-Bank---I-AM-Architecture-and-Design-Company-India-1277958.html http://www.driveat.com/Paragaranti---Case-Study---I-AM-User-Experience-Design-UIUX-Design-and-Graphic-Designing-India-1277960.html http://www.driveat.com/Allianz-Customer-Portal-Design---I-AM-Visual-Language-Creation-User-Experience-Design-and-Brand-Identity-Design-India-1277962.html http://www.driveat.com/Baygo---I-AM-Brand-Strategy-Brand-Identity-Brand-Application-Interior-Design-and-Brand-Design-Agency-in-Mumbai-India-1277963.html http://www.driveat.com/HDFC-Smart-Banking-Zone-1276673.html http://www.driveat.com/AU-Bank---Visual-Language-and-Environmental-Graphics-Design-1276671.html http://www.driveat.com/I-AM-Shift-Evening-Exploring-Future-Hospitality-1276670.html http://www.driveat.com/Playing-with-Colour-1276415.html http://www.driveat.com/Our-Opinion-Your-Business-1276417.html https://www.classifiedads.com/advertising/2c17ml9n91248 https://www.classifiedads.com/advertising/2c789qcry1248 https://www.classifiedads.com/advertising/2c48t8lcz1248 https://www.classifiedads.com/advertising/2fw4kk6vd1248 https://www.classifiedads.com/advertising/c1110c1mk121b https://www.classifiedads.com/advertising/3dw5cr2xt121w https://www.classifiedads.com/advertising/3z47mmhs5121w https://www.classifiedads.com/advertising/2z3b1b0cs121w https://www.classifiedads.com/advertising/2619j0j4q121w