Experiential retail store design for D:FY - India First Sports Brand - I-AM brand design agency, bra

D:FY, India’s first sports brand approached I-AM to create their retail store design featuring their range of footwear and apparel. The brief was to create a retail space that provided a sport experience and reflected the brand message ‘D:FY the Everyday.’ The design expressed the idea of an adrenaline rush, that burst of high energy and the raw emotion experienced by a sportsperson. The interiors use rough natural materials, textures and exposed details. Colour blocks and neon lights add a rush of high energy and a youthful and vibrant look and feel. Use of sport elements such as bleacher seats, stadium lighting, and materials found in gyms add to the overall sport experience. The visual language of in-store signage uses graphic elements that reflect the movement associated with sport, and educate the customer on the extensive technology and development that went into the design of the products. What we did Customer Journey Mapping Brand Visual Language Creation Retail Brand Experience Design Visual Merchandising Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 Please get in touch: Brian Pinto Country Head +91 9930519476 brian@i-ammumbai.com Visit Our Website-: http://www.apsense.com/subject/336060.html http://www.apsense.com/subject/336061.html http://www.apsense.com/subject/336059.html http://www.apsense.com/subject/336062.html http://www.apsense.com/subject/336064.html http://www.apsense.com/subject/336066.html http://www.apsense.com/subject/336068.html http://www.apsense.com/subject/336069.html http://www.apsense.com/subject/336070.html http://www.apsense.com/subject/336071.html http://in.i-amonline.com/blog/ http://kyoorius-design-awards-2016.blogspot.in/2016/10/i-am-international-multi-discipline.html https://iamonline.wordpress.com http://iamonlineblog.tumblr.com http://iamonlineblog.deviantart.com http://kyoorius-design-awards2016.pen.io/ https://www.edocr.com/v/zw46epz1/aarchis02/kyoorius-design-awards-2016 https://issuu.com/in.i-amonline/docs/kyoorius_design_awards_2016.docx http://www.slideshare.net/i-amonline/kyoorius-design-awards-2016 https://www.scribd.com/document/327983845/Kyoorius-Design-Awards-2016 https://kyoorius-design-awards2016.quora.com/ http://www.driveat.com/Castrol-UEFA--Branding-Agency-India-Brand-Strategy-Mark-Identity--Visual-Language-1253466.html http://www.expressbusinessdirectory.com/Companies/Castrol-UEFA--Branding-Agency-India-Brand-Strategy-Mark-Identity--Visual-Language-C331150 http://www.driveat.com/Strutt--Parker---Estate-Agency-Design-Branding-and-corporate-identity-services-india-1273446.html http://www.driveat.com/Isherwoods---Brand-Identity-Interior-Design-Marketing-Strategy-and-Marketing-consulting-services-india-1273447.html http://www.apsense.com/subject/336073.html http://www.apsense.com/subject/336077.html http://www.apsense.com/subject/333732.html http://www.apsense.com/subject/333733.html http://www.apsense.com/subject/333727.html http://www.apsense.com/subject/333723.html http://www.apsense.com/subject/333725.html http://www.apsense.com/subject/333729.html http://www.apsense.com/subject/333727.html http://www.apsense.com/subject/333734.html http://www.apsense.com/subject/333737.html http://www.apsense.com/subject/333738.html http://www.apsense.com/subject/333740.html http://www.apsense.com/subject/331852.html http://www.apsense.com/subject/331855.html http://www.apsense.com/subject/331856.html http://www.apsense.com/subject/331858.html http://www.apsense.com/subject/331853.html http://www.apsense.com/subject/331857.html http://www.apsense.com/subject/331859.html http://www.apsense.com/subject/331851.html http://www.apsense.com/subject/331860.html http://www.apsense.com/subject/331861.html http://www.apsense.com/subject/331862.html http://www.apsense.com/subject/329983.html http://www.apsense.com/subject/329986.html http://www.apsense.com/subject/329987.html http://www.apsense.com/subject/329989.html http://www.apsense.com/subject/329991.html http://www.apsense.com/subject/329992.html http://www.apsense.com/subject/329999.html http://www.apsense.com/subject/330001.html http://www.apsense.com/subject/330006.html http://www.apsense.com/subject/330014.html http://www.apsense.com/subject/327829.html http://www.apsense.com/subject/327830.html http://www.apsense.com/subject/327831.html http://www.apsense.com/subject/327833.html http://www.apsense.com/subject/327835.html http://www.apsense.com/subject/327837.html http://www.apsense.com/subject/327839.html http://www.apsense.com/subject/327841.html http://www.apsense.com/subject/327842.html http://www.apsense.com/subject/327843.html http://www.apsense.com/subject/326000.html http://www.apsense.com/subject/326002.html http://www.apsense.com/subject/326004.html http://www.apsense.com/brand/I-AMONLINE/about http://www.apsense.com/brand/I-AMONLINE http://www.apsense.com/brand/in.i-amonline.com/about http://www.apsense.com/brand/in.i-amonline.com