Is user research becoming a high-priority for all mobile app developers?

In the present scenario, Mobile app development is mandatory for every business in the market. It is a one-time investment and requires a series of discussions with the mobile app developers to give shape to the ideas and bring it to reality. It happens often that the focus is given on the latest trend and ignoring the scalable options. If the mobile app does not seem to be relative of the users it does not become a success.