How to Create a Great Brand Awareness Campaign?

The specific way a customer identifies and recognises your brand name and business is known as brand awareness. It is a measure of the consumer attachment with your product or service – the more the brand awareness, the greater the familiarity of your audience with your offerings, messaging and logos. This feature is usually known as the primary stage of the marketing funnel. You can cover a wide range of your audience who can be your potential customers through developing brand awareness.