What Are The Benefits Of Podcast Marketing

Podcasting helps build your brand beyond being just a business. When you speak on a podcast, listeners hear you, not as a company, but as a person. That kind of authenticity is highly compelling for customers. When they can hear why you started your business and why it’s important to you in your own words, they feel a closer connection to your company. This can shorten the sales cycle considerably and, depending on the level of connection a listener feels to you,