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Established companies that reply on being found online will need to be cognizant of the coming modification coming from Google on April 21st whereby they will rank less well in search results if their website is not mobile friendly. It is quick and easy to check using Google Webmaster Tools Mobile Friendly Test - https://www.google.com/webmasters/tools/mobile-friendly/. To an extent a company which is set up correctly in Google Maps and other local directories will have less to worry about because they will always be found in local search and the search results will be mobile friendly, but it is nevertheless a risk to their business to ignore this important change. The fact that Google has provided a specific date for the change is unusual but it does provide certainty.