Why You Need a Google Shopping Feed

For those unfamiliar, a Google Shopping feed allows you to list your products in Google's shopping ads. This makes it easy for potential customers to find your products when searching on Google. With a feed, your Magento store will be visible to these searchers. Given that over 40% of all shopping searches happen on Google, having a feed is essential for reaching new customers. The good news is Magento offers built-in support for generating Google Shopping feeds. You need to know how to set it up properly.