Why Google search ranking algorithms?

Whenever Google updates its search ranking algorithms, it means that your site can do better or worse in the search results. Knowing when Google makes these updates gives us something to point to in order to understand if it was something you changed on your website or something Google changed with its ranking algorithm. Google released the May 2022 core update on May 25th and it is now complete – now it is time to dig in and investigate how your site(s) did with this update and take the necessary steps to continue to improve in the future.