Science of Advertising?

An inside prospective. If you do not recognize the source, contact me? This is virtual training at it's best? The audio thinks through re-targeting the market, refocusing the lead strategy, and learning to be a 'marketing scientist' rather than swinging wildly in the dark, hoping for a 'magic' result. The audio is broken up in parts for some reason, but keep listening, all the important content is there.