is your marketing standing out or blending in with the crowd?
if you're having issues getting responsive traffic and you post solo ads on text ad exchanges to promote your sites, an excellent strategy I've found is to draw inspiration from current events and tie your advertising messages to that current event.
I won't post any examples here since you'll be seeing a few if you surf text ad exchanges for your source of advertising, but I've found that the two things that really sell are humor and tying your ads to current events and when you combine the two, it's very powerful.
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Comments (6)
Elizabeth Ratnik7
entrepreneur
good point there, Chuck. It's definitely a strategy to be especially careful of and one I'd suggest people who are just starting to break the ice within the market to shy away from. If you've got people on Skype who see your ads everywhere and see you as a mini-celebrity within your niche, than this is an excellent strategy to use.
The best way to use it, of course, depends on your market and if you've been able to obtain mini-celebrity status within your market, than it's safe to say you k
Chuck Bartok10
Veteran Entrepreneur now Sharing
Great thread and good direction using Current Events and trending topics to tie your campaigns to. One must be careful to weave the story with credibility, however
Elizabeth Ratnik7
entrepreneur
I was actually thinking along the same lines, I was finding common ground with Trev, on top of the fact that the ad I was inferring to, I personally got a kick out of even though in terms of humor, it's very much of a "humor is in the eye of the beholder" style humor as opposed to something which is obviously inteneded to be mass market humor of a "Sunday paper funnies section" style humor.
Now that the ad campaign is over, I now feel like I'm at liberty to go into further detail of the campaig
Bruce Bates16
Cooperative marketing
Yoda - first of all I am going to say it for every tech geek/nerd who reads anything you post ..... if your real name is Yoda - you are my hero! okay that aside...
What you are talking about is actually something the most elite of elite marketers do - and its something very few marketers talk about. Bloggers however are known to BOAST of using this practice.
I remember seeing all sorts of marketing posts on blogs that managed to mention the "zombie apocalypse", Michael Jacksons death, bin Lad
Elizabeth Ratnik7
entrepreneur
yes, I tie the two together and than draw it back to my offer, otherwise it won't be effective. Case in point, with the elections being a hot topic as of recent, my most recent ad campaign basically challenged Obama to a stimulus duel, which tied right back to my offer.
My reason for tying the two together is because the stimulus is something Obama is well known for regardless of whether or not the reader thinks the stimulus was a success.
Those whom the ad appealed to in that case are th
Trev Pearman7
IM Coach IMMACC mbr
Do you talk of tying humour to current events... because some of kind of posts or related comments will actually tune out your audience if not used wisely those you are marketing to will be sensitive to such material