Cocitation Means to You

SEO is constantly changing, so it’s important that your website can change its strategies to adapt and remain successful. In the past Google wanted to see keyword rich anchor text as a sort of relevancy-marker, but this was too easy for spammers. Now, this is the exact opposite of what Google wants to see. It should change the way you think about linking. Link generously to other authoritative websites. Stay away from poor websites completely. When linking to another site, be aware of where they are linking because you may be associated to those links at some point. Focus on the words around your links and make sure they are related. Don’t always use a keyword as your anchor text.