Restaurant Menu Engineering

While menu engineering is most often mentioned in the context of traditional paper restaurant menus, the concepts are equally applicable to menus posted online, drink menus, specials written on table tents, and items written on menu boards. If you sell items that have varying levels of profitability and popularity, menu engineering may help you increase your profits. We provide a well-executed initial menu-engineering effort that can increase your restaurant’s profits by 10% to 15%. The difference between the more and less successful attempts at menu engineering does not hinge on an establishment’s type or size. Therefore, the restaurant industry has a lot of low-hanging engineering profit waiting to be picked. We study the profitability and popularity of menu items and how these two factors influence their placement on the menu. Hence, our goal is to increase profitability per guest. https://gwhospitalityconsult.com/menu-engineering #engineering #restaurant #marketing #branding #salesengineering #menu #profitabilityimprovement #revenue #customer #design