nunobernardo.com/transmedia-storytelling-is-a-social-experience/

Among the specifying moments of my very early occupation as a writer-producer took place in 2001 when I was dealing with a collaborative primetime collection with Portugal TV Cabo as well as Microsoft. At the time, Microsoft was exploring the technical usefulness of interactive television and they were road-testing their items in Portugal before releasing a product to a global audience. As the project proceeded, I came to be more and more thinking about how various sorts of content draw in different kinds of audiences and also provoke certain feedbacks. When you provide your viewers with a layout that is a little more appealing compared to the common television series, most of the time they will develop a psychological link with the narrative.