Honesty and Integrity in Marketing
Since I became involved in network marketing, I have been approached several times by other marketers who seem to think that using deception is an acceptable method of marketing. Feigning interest in someone's business, just to get a response, and then pushing your own opportunity is not acceptable. How can you seriously expect to attract new people to your business if you begin with a dishonest approach?
From a slightly different angle, recently, someone I did not know in Facebook sent an event invitation for a webinar. This, in itself, is spamming since I do not know this person. What made it worse was that they set up the event to appear as though the creator of a group, of which I am a member, was a co-creator of the event. When I contacted her to confirm this association, before responding to the event, she was surprised to learn of it. She was in no way associated with it. I am guessing the person who had sent the invitation had included the group to lure participants from her group. She did confront him about it and he denied any association with her group.
It is vital to use honesty and integrity when marketing your business opportunity. As we all know, people join people. Who wants to be a business associate of someone who is dishonest?
Comments (12)
Deb Simpson7
Health/Fitness Advocate
Paula, Fred, Patricia and Dr. Lazarus, thank you for your thoughts on this subject. It's great to know that so many still believe in these principles and practice them in their business relationships. Those who do conduct themselves in this manner will win in the long run. The dishonest ones may, in the short-term, gain a little but will surely lose any gains once their deceit is discovered. Thanks again for reaffirming my faith in humankind.
MG Lazarus5
Online Counselor
You are a brilliant person Patricia, I can vouch :)
Tricia (Patricia) Fa...4
I thank each of you for your kind words. I don't know any other way to be but honest. It is the way I was raised. Having been raised by my grandmother, she would tan my hide if she thought I was doing anything else. :-) Mohann, thank you for the friendship, Paula, from your lips to God's ears. :-) And Dr Lazarus, I do believe that the customer is intelligent. If we all blew smoke at them they would get fans to blow it back at us. ::grin:: The goals that I strive to teach my own grandchildren da
MG Lazarus5
Online Counselor
Well said it. Customers are intelligent enough to discern if the person they are dealing with is straight forward or not. Business without integrity might succeed in short term, but will never achieve the goal.
Paula van Dun16
Retired
Yes it is a great article. @Patricias comment is a great example for good customer support. WTG Patricia! It may take a while but you are on the road towards succes.
Mohann Krish6
@Patricia, you deserve all the praise for your action. Your comment makes this subject even more lively and encouraging. I only hope more members will read this and add value to the importance of honesty and integrity stirred by Deb. I can only say you have earned a friend!
Tricia (Patricia) Fa...4
I like this group. I have lived by the golden rule my entire life and now that I am in business, it is very much important to me that people know that I am trustworthy to a fault. I recently had a customer on eBay that bought a bird house from me.
When it was shipped it was damaged. He offered to send me pictures of the damage and I told him that since it was a shipping error there was not need for the photos. I simple replaced the order for him and made sure that he knew the replacement was o
Fred Mugone15
Affiliate marketing
These two sentences from your article echo exactly how I feel about being honest when networking: "Feigning interest in someone's business, just to get a response, and then pushing your own opportunity is not acceptable. How can you seriously expect to attract new people to your business if you begin with a dishonest approach?"
Paula van Dun16
Retired
You are so right. your article reminded me of a saying I recently picked up:
"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."
Building trust and honesty are so important. It takes a long time to build it, it only takes a few minutes to break it beyond repair if you break it.
Deb Simpson7
Health/Fitness Advocate
Hi Jen. Yes, in business, dishonesty is instant death. We need to be able to believe those with whom we consider doing business. That is the only way possible to make informed decisions about a possible partnership with someone.
Jen Compton2
Agree...there is nothing worse than someone being dishonest, well, I can think of worse, but in business it is instant death to most. What happened to good ole honesty anyhow :)
Mohann Krish6
To the point and precise. It is essential to build up an image first. And that comes if one is honest. Like I say, first of all one must convince oneself before trying to convince others.