Entrepreneurs must learn to be like bloodhounds. Except instead of sniffing out escaped convicts, lo

Entrepreneurs must learn to be like bloodhounds. Except instead of sniffing out escaped convicts, lost children, or perhaps drugs in the handbag of a little old lady from Pasadena, they must learn how to sniff out the unmet needs of the people they wish to serve. To win new customers, ask the golden question: "What's the unmet want and how can we meet this unmet want before anybody else does?" Peter J. Patsula