Companies optimize their webpages for search by assigning keywords to those pages. The implications for a business of picking the right keywords are therefore huge. Keyword selection is fundamental to success when it comes to executing a paid search or PPC campaign. It is also integral to a website natural or organic ranking on the search engines.
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Companies optimize their webpages for search by assigning keywords to those pages. The implications for a business of picking the right keywords are therefore huge. Keyword selection is fundamental to success when it comes to executing a paid search or PPC campaign. It is also integral to a website natural or organic ranking on the search engines.