Use concise, descriptive titles

The title is the first thing users see when they find your content. And if it isn’t punchy, it might be the last. Here are some basic tips for writing strong YouTube titles: Keep it short and sweet. The most popular YouTube videos tend to have the shortest titles. Stick to 60 characters or less or some of your title may get cut off when displayed. Include your keyword(s) in the first half of the title to avoid losing valuable information. Most online readers focus on the beginning of the sentence and skip the rest. Engaging doesn’t mean clickbait. The best headlines offer an obvious benefit or create an emotional reaction. Clickbait is tempting, but can damage your channel’s reputation in the long term. Still can’t come up with a title? YouTube’s autocomplete feature is a great way to find popular keywords. Start by searching for a particular theme or topic, and see what title YouTube suggests.