How does digital marketing help a tour and travel agency?

First, look at your audience. Most of your sales would be from people who are inbetween 22–45(rough idea). These audiences are in the online market. They search online for good places to visit -some look for luxury whilst others look for discounts. Assuming you are focusing on the offline market techniques- are you able to define your ROI? These are possible using online marketing techniques. Digital marketing helps in the following: Stand on top of the google and other search engine searches to ensure that these audiences come to your website or ad. Follow up with customers who have visited your website or social channels via retargeting. Considering that most of the audience are present in social channels it’s easier and cheaper to promote your travel catalogues, special discounts etc. It’s also easier to ask your customers to give you some good reviews to get more onboard. Create some good videos to make it go viral. The online market free brand building space. Figuring out the buying pattern of the customers, their demographics etc. These are some of the advantages of using online marketing in the travel agency space.