Off page optimization

This is what exactly I was searching, the information was overall very useful for me, thanks a lot Mr. Trev Pearman.

Absolutely correct Andrew... Thanks for the addition.
I notice no feedback yet from the so called SEO executive.

A good, clear summary there from Trev for you. I would add that keyword research is also important for off-page seo as well. At least half of the power of a link into your site is in the anchor text (the actual words carrying your URL link). These need to be optimized for your site/page as well. It is generally felt that using slightly different variations of anchor text on different sites is also good practice. The idea is to make the links appear to be coming from different people. Google have

Y'know I sort of get fed up with giving out valuable information for free... because it just doesn't produce results for building my personal list.. However..for the sake of the group and your request Manoj... here we go...
Lets say you have a webpage, then on page is obviously seo keywords attracting indexing attention and outbound links from that page... now off page seo includes any activity you do to promote that webpage by insertion of a link back to the webpage you created. anything fro