What is influencer marketing
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.
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My Home Income Inc.10
Freelance Digital Marketer Training
It's interesting that you just happened to post this as I just finished a short course on how to do this type of marketing. I like that you said, "expert level of knowledge OR social influence". That is SO true, you do not need to be an expert to influence people.
You also don't need to be a celebrity to be an influencer. Ideally you would have a passion or high level of interest in a subject. Then, through your own self-study and self-promotion, you can always be perceived as an expert simply