Why Action-Oriented Marketing Is the Way Forward - I-AM Branding and Corporate Identity Services in

This week we’re loving the brilliant article by Douglas Van Praet titled ‘Brands, it’s time to get moving: why action-oriented marketing is the way forward’. In the latest installment on his series on neuroscience and marketing, Douglas Van Praet argues that humans are driven by movement and memory, and the best brands think beyond grabbing eyeballs and focus on creating experiences. We especially loved the line ‘The greatest irony in advertising is that despite continued heavy media investments, branding doesn’t simply occur by staring at the TV or surfing the web. It happens best in the tangible interactions of authentic human experiences.’ Here at ‘i-am’ associates, we specialise in creating brands that not only build advocacy but also draw on passions and experiences from all over the world and across industries and sectors.