6 Keys To Unlock eVo Advertising Success... something big is coming!

This article is for eVo members, if you still not a member, please go to description of this group and get details about this Mega Project 'e-play' or you can directly pre-register for this Mega pre-launch starting from 15th July 2007. click here to pre-register for the pre-launch starting from 15th July 2007 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ As always, please pass this information on to your downlines. Thanks! (Make sure all your personally sponsored partners get this information too, the success of the group and your business depends on the flow of information and communication all the way down.) Dear business partner, Some people achieve great results with their ads and emails, and others just flop. Even we have produced text that we were proud of, but that gave us zero results. And simple one liners that produced a flood of traffic. Below are 6 check points (call them keys) that we can use to analyse our own ads, and discover what we can do to "tweak" them into top performers! Enjoy, 6 Keys That Unlock Advertising Success 1. Use One Message: A high response rate ad usually conveys a single message. eVo’s message of "Evolution Day Is On Its Way" or “something Big Is Coming” is simple and compelling. Your small business advertising needs to quickly communicate its core message in 3 seconds or less. If you are fearful and over whelmed by technology, which computer book do you buy? "DOS for Dummies" began a best-selling phenomena because its message was easily understood and to the point. Something big is coming Evolution is our game Work in an industry growing 4 times faster than the Internet Grab your share of an industry growing 4 times faster than the Internet 2. Add Credibility: It has become human nature to distrust advertising. Claims need to be real and credible. Roy H. Williams, best-selling author of the "Wizard of Ads" says, "Any claim made in your advertising which your customer does not perceive as the truth is a horrible waste of ad dollars." eVo has credentials to present the prospect. VWD is a company with a 5 year track record for excellence. eVo has a team of 50 specialists developing 2-3 games every month. 3. Test Everything: Large businesses have a greater margin to waste capital and resources without testing advertising. Small businesses do not have the luxury. Use tracking codes to measure the headline, timing, and placement of your ad. Test only one item at a time and one medium, e.g. use a unique tracking code per letter and per ad. Testing can be as simple as asking every customer for several weeks how they heard of your business. 4. Be Easy to Contact: Every single brochure, box, email and all company literature should have full contact information including: website and email address, phone and skype numbers, and company address. It seems simple but is forgotten by most companies. Be everywhere. Why would you want to hide this information from your prospects? 5. Match Ads to Target: Successful business advertising speaks to one target market only. eVo ads should be tailored to each market. An ad in a games magazine preaches the team based competitions and tournaments, an ad on a small business website can preach the 8 jewels of the eVo payplan, a posting on an investors forum can preach about a new industry frowing 4 times faster than the Internet. Cybercafés are also a target market to pitch to directly… how would you match to your local Internet Cafés? And how about pitching the three markets in one to students (social studies, business and marketing, IT)? 6. Create Curiosity: Successful business advertising does not sell a product or service. We are selling the free Insiders’ Report. Once a potential affiliate has read the report, they contact the company or their sponsor for more information. Either way, you also have their contact details to follow up. The end result, a growing organisation. Create ads that generate interest and make the affiliate (or player) customer want more information. Phrases that are designed to create curiosity include: Insiders’ Report 5th most viewed film on youtube An industry growing 4 times faster than the Internet A 60 day marketing dream Evolution Day is on its way Something big is coming The way you earn… the way you socialise… the way you play… everything changes today… right now! Having a poor response is not the medium's fault. Often the problem is the message. Successful advertising takes planning, testing and constant exposure to have an impact on your business. Done correctly, advertising can be a winning strategy. Live life today! anna & yogesh subhanand blog.myspace.com/hotoffer email to: imc9@rediffmail.com P.S.: For further details, support material and for regular updates - please join our Group 'Mega Project e-Play ~~ an online entertainment revolution' at www.apsense.com/group/101322