Google’s Cracking Down on Links: Is Your Content at Risk?

Google is cracking the whip on SEO link practices. Are your methods at risk? In their latest step to crack down on spam and nefarious ranking tactics, Google has updated its Link Schemes help document to warn SEOs about the types of activities that the search engine will now consider a violation of its Webmaster policies. The latest methods under scrutiny? Advertorials, native advertising, and heavily-optimized anchor text.