Skate Kings Cross - BTL Awareness Campaign to increase Footfall - I AM Brand Strategy Consulting in

Argent, property developers for King’s Cross Central Partnership Ltd are investing in the redevelopment of sixty acres of prime London real estate around one of the most iconic areas in London, King’s Cross. I-AM Beyond were approached by Argent to create a below-the-line campaign to both raise awareness for the regeneration, establish it as a ‘destination area’ and increase footfall. I-AM Beyond conceptualised an eight-week pop-up roller rink and diner experience called ‘Skate King’s Cross’ to link the area with leading events, influencers & brands to create a future commercial platform across a 3 year period. The rink, designed by Feix&Merlin Architects, ran throughout the summer of 2013 following six months planning and promotion. Over the course of the pop-up, I-AM Beyond brought on board and managed all third parties and collaborators, ensured a specified amount of press coverage and managed the event in its entirety. I-AM Beyond have now been asked to look at ongoing projects across the estate. What we did Blue-sky Thinking Marketing Strategy Brand Creation Brand Identity Visual Language Production Management Awareness Campaign Brand Partnerships Revenue Management Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 Please get in touch: Brian Pinto Country Head +91 9930519476 brian@i-ammumbai.com