Market yourself first

The internet gives us unlimited opportunites to advertise our products and business potentially to thousands of people. However, we are marketing to strangers, and the goal is to turn them into customers and business builders. What is the most effective way to do this? We need to market ourselves first! There are so many affiliate programs and MLMs that give their reps free replicated web sites. Somewhere you may see in small print "presented by Jane Doe" but there is nothing to differentiate between her site and the countless others around. It's important to have your own splash page and to tell prospective customers or distributors how you can help them. Nearly everyone who joins a business does so to make money, explain to the reader how you and the team you work with can help them accomplish this, so they know why they should sign up with you and not one of the hundreds or thousands of others who are in the same program as you. Not only that, but you need an opt in page with autoresponder so you can follow up with your leads. Otherwise unless a person bookmarks your site you have lost that person forever. Remember people seldom by or join on first exposure. You may think you have the best product since sliced bread, or the best compensation plan in MLM, or your company may be growing at an incredible rate and be debt free. While the prospect may want to know these things, it isn't the first thing on his or her mind. It's how you can help them make money. Be original in your advertising as well and don't just do a copy and paste ad. Those ones are easy to spot. So have your own splash page, an opt in with autoresponder attached to it, and see the difference it makes. By marketing ourselves first we will be much more likely to find serious prospects for our business and turn them into our customers and business partners. Joanne