Spread your content through the internet like a virus!
vi ' ra • let (n.) 1. A small website endowed with viral marketing power, such that it spreads and spreads all over the Internet like a virus, all by itself. 2. The concept that brought the viral marketing power of the giants, like YouTube.com, MySpace.com, and Wikipedia.com, to anyone with an Internet connection and something to say (for FREE).
Have you ever wanted to own a website which kept spreading and spreading all over the Internet like wildfire, because everyone who visited it couldn't help but tell all their friends about it?
You see, there's a little psychological phenomenon you can harness to turn just about any content on the Internet into a little website that spreads like a virus -- all by itself.
And no, we don't mean a web page that will give you a disease or a computer virus. A viral web page is not an actual virus!
Viral marketing, also known as "word of mouth" marketing, is all about getting people to tell other people about what you're trying to market. A viral web site is one which people just can't help but tell other people about.
When thousands of people are all telling eachother about your website, it sure beats having to do it yourself! And that's exactly how YouTube.com, MySpace.com, Wikipedia.com, and all the other giants of today's Internet did it. They never spent a dime on advertising.
So if it's not an actual virus, why is it called "viral marketing" then?
When music, products, websites, and ideas spread extremely quickly by word of mouth, it actually really does mimic the behavior of a virus.
Think about it. You create a website, and you tell 5 people about it. You could think of it like you just "infected" those 5 people with the idea of your website.
But, since the website is "viral," those 5 people are going to be telling their friends about it too! So, those 5 people "infect" their friends. And then they "infect" their friends. And the process keeps repeating itself.
Before you know it, everyone on the 'net knows about your site, and all you did was get it started by telling a few people!
You've probably seen this happen so many times before to other sites, but now you're going to learn why this happens to some sites and not others, and how to harness that power for yourself...
What makes a website more viral than another?
Plain and simple: a website is viral if people who visit it tell their friends about it.
So, one way to make your site viral is to make it "so incredibly cool" that everyone who visits it will just have to tell their friends about it.
And indeed, there have been quite a few sites which have succeeded in this way.
The problem is, however, it's really hard to control how "incredibly cool" your site is. It's not a very solid thing to rely on if you have got to get your content out there.
Or, what if you have content that you want to spread, but you've already put it out there, and apparently it isn't "cool" enough, because people aren't telling their friends about it?
A better term for "cool" might be "naturally viral." Some content on the Internet is naturally viral if you can just throw it up on a website, tell a few people, and all of a sudden before you know it you're getting millions of hits.
I suspect if your content is already like this, you wouldn't be reading this page, however.
As it turns out, most valuable information isn't naturally viral. In other words, it doesn't trigger people to tell anyone about it. Just think about all the great websites you surf to, or blog posts that you read, but never actually took the time to send an email to anyone about.
Understanding what makes a certain piece of content naturally viral is highly complex, and to be honest there is not yet a complete theory on what controls this. So, most naturally viral websites these days end up being viral due to luck, to be honest.
So how can you make any content viral, even if it isn't "naturally" viral? Surely there must be a way that isn't based on luck!
How I suddenly turned a regular site into a massively viral one...
One day, I was working on a fairly regular website of mine. It wasn't viral, so I had to put in effort to get every visitor that I wanted. As we all know, this can take a lot of work.
I knew that the secret was going to be to make it viral, so that people would just tell eachother about it and I wouldn't have to worry about marketing anymore.
Click on the link or copy and paste in your browser to get an instant Viral Ton Of Traffic...
http://www.viralets.com/159/makeafortune
But, how?
Then, suddenly, I had a massive realization about the power of curiosity.
You see, curiosity is a very funny thing.
If you're in the middle of a great movie or a conversation and you get interrupted, you're going to do what it takes to get back to it and find out what happens next, right? It's not really even something you have a choice about. You have to find out what happens next.
What I figured out how to do was harness this intense curiosity, and convert it into "viral energy" which caused my visitors to tell all their friends about my site.
And boy, did it work.
Do you want to know how I did it?
Chances are, since you're still reading, you do. This means that you're curious, right? Well, let this curiosity serve as a demonstration, then.
Think about this for a moment. I don't have to give away my secret for free, right? I could charge you for it. But instead, what if I merely asked you to spread the word about my website in exchange for me telling you the answer?
You do me a favor, of spreading the word about my site (if you liked it so far), and I'll tell you the rest of the story.
Now, for the record, I won't do that here -- I'm spilling it all right on this page. But, that's the essence of how I did it.
Click on the link to get an instant Viral Ton Of Traffic...
http://www.viralets.com/159/makeafortune
You see, I set up a site based on this principle, and it was amazing. I set up a website where I gave away some pretty good stuff for free, but I told them that in exchange for me making all of it available for free, if they liked it they should tell some people about my site.
Well, people liked what I showed them on the front page of my site, so they had no problem telling their friends about it. And, they were so curious about the rest of what I had to say, that they actually did tell all their friends about it.
They just needed that little nudge to actually open their email client and do it!
And of course, when their friends came to the site, they were curious about the rest too, so they told all their friends as well. And the process kept repeating itself!
Bingo, a viral website!
Before I knew it, I was getting thousands of hits every day, and I was making sales left and right.
I had successfully harnessed curiosity to transform content that wouldn't have been naturally viral into an insanely viral website.
The 5-Step Recipe For An Instant "Viralet"
This is where viralets.com come in. I spent a while refining my theory about small viral web pages, and I ended up with a complete model which I dubbed the "viralet." With a free account on our site, you can make an unlimited number of these little "viralets." Here's how they work.
1.
First, upload some content to viralets.com, to make it available for free on a "viralet" web page on our servers. You can put whatever you want here, including text, HTML, audio, video, and Flash. There should be enough content here that people enjoy reading it (or listening to it, or watching it) to the extent that they would want to tell their friends about it. But, don't give it all away. Make them curious for the rest.
(This is less like a movie preview, more like actually showing them the first half of the movie.)
2.
Then, send as many visitors as possible to this site.
3.
Next, strike a deal with your visitors. They want to see the rest for free, and you want them to tell their friends about your site. So, you'll only show them the rest of the site after they tell their friends about it. It's beautiful, because they'll only want to tell their friends about your site if they actually liked it -- but, they'll only want to see the rest if they liked it as well! So, nobody will ever be asked to tell their friends about your site unless they like it! (our server completely takes care of this step for you)
4.
After they tell their friends, you will give them the rest of the site. But, of course, the friends that they told will visit your site, and enter this process at step 1 again. So, they'll read it, and if they want to read the rest, they will tell their friends. This process keeps happening over and over again and before your know it you'll be swimming in visitors. (our server completely takes care of this step for you as well)
5.
Let the viralet do the work. If you're selling something, since you have free reign over the content of your viralets, you are free to sell to your visitors at any point during this viralet process. So, viralets can be quite profitable. Or, if you're trying to get any message across for that matter, viralets can do it -- just put your message in the viralet and the viralet will spread your message across the Internet for you.
Although it sounds simple, it is extremely powerful. Let me assure you that there is no way to fully grasp the power of a viralet until you've tried one yourself.
What can you do with a viralet once it's getting tons of visitors?
You have complete control over the content of your viralet. You can put anything there you want! So, the real question is, what do you want to give massive exposure to?
Use viralets to sell your products - Do you have a product you want to sell? You can promote it on your viralet web page, and more and more people every day will have an opportunity to buy it as your viralet spreads across the Internet!
Click on the link or copy and paste in your browser to get an instant Viral Ton Of Traffic...
http://www.viralets.com/159/makeafortune
Comments (2)
Thea Westra12
Adding Wings To Our Unique Life Journey!
Looks good and I registered to check it out more fully. Thank you.
Mark Waite6
Sales@Smart-IT Accounting Software
Oops,sorry I think you might have to copy and paste the link in your browser's address bar