Is your goal in marketing and advertising to make sales?
If your goal in marketing and advertising is to make sales, you are definitely doing something wrong.
The goal of marketing and advertising should never be to make sales.
When it comes to advertising there is an exception to the rule - if you create advertisements gears towards existing customers those are intended to make sales.
Normal advertising doesn't involve making sales, and marketing never involves making sales. Customers make sales. Marketing generates customers.
If you do not have customers, and your goal of advertising and marketing is to make sales - you will find yourself in a never end battle struggling to make money. You will constantly have to find the next sale.
Make customers, by doing so you have repeat buyers. The sales keep flowing. Selling someone a product does not create a customer.
I hope this makes sense but I am open to debate and questions :)





Comments (15)
Bruce Bates16
Cooperative marketing
Steve why for do you feel you can continue to drop links everywhere. On this group it simply is never going to go unnoticed and you continue to do it. Please stop.
Diana Bascom5
Health Consultant; Shop Consultant
I appreciate the invitation to join, Bruce. I look forward to learning from everyone in this group.
Kay Brasher7
Helping Others On the Road to Success
Thanks for the invitation Bruce.
Lucas Kain5
Freelancing Writer
Great initiative, Bruce. Would love to hear some tips, if you decide to share! Will need them soon enough. :)
Teeray L.6
Researcher, Blogger, Gamer
Awesome - thank you for responding quickly. I will check back later as I have offline responsibilities the rest of the day. Will definitely be back this evening to see if you've had time to post anything else.
Bruce Bates16
Cooperative marketing
Terray I will make a new thread for that topic but it will take me a couple hours as I am in the middle of a lot of things right now (or you can make a new topic about it and see if anyone else has input before me)
I do have a lot of advice on converting readers so keep your eyes peeled :)
Teeray L.6
Researcher, Blogger, Gamer
Can you offer some advice on customers and readers? I have a lot of non-marketing content online in articles and blogs, so customers would be my readers, right? Am I going to have to place "products" into my content in order to start increasing my earnings? To start with, I'm not selling anything at all but still need to figure out better branding, marketing of some sort for gaining a bigger audience, etc.
Bruce Bates16
Cooperative marketing
QueenHajar Akanqi Both of my parents are business owners and my whole life I have watched my mother effortlessly bring in customer after customer (she was a people person) while my father struggled endlessly trying various advertising methods and to this day struggles with getting customers (he is not a people person). Its all about self image!
Harold, always a pleasure thanks for the kind words and thanks for being here.
Kenneth, educating and learning is an on going process. I teach people
Ian Begg8
Marketer, Engineer
Bruce I thank you for the invite, This is an interesting topic, and I agree with your post about building customers rather than sales. Internet is mainly people looking for information or entertainment, I believe if you can link the two then sales will follow because people come back to sites that are fun or interesting.
Victor Courville7
Jerky Direct
We all have different opinions and different ways to Market. But we must Brand ourselves and participate regularly.We must be persistant in all our gatherings in the Social Networks. It is not always about selling products. But we all know our goal is to profit sooner or later. But we do need to build relationships with everyone in the cyber world and offline.It is definately providing needs for those that are looking for solutions.
Harold Lamma6
Entrepreneur-CPC,CELC
Nice article Bruce!
Thanks much.....
QueenHajar Akanqi15
Entrepreneurship
Thank you Bruce, owning a business offline, I did not try to sell my business services, I was selling myself. My customer came by word of mouth. So I believe I have the same energy online, ME,MYSELF, AND I.
Bruce Bates16
Cooperative marketing
Aurang, I am not so sure I agree.
What you need to do is turn those old methods of marketing, into new and refreshing methods of marketing.
Paid advertising works great. I pay for all sorts of various account upgrades to better my marketing ability and I use paid leads and I use pay per click and just about every other form of marketing.
The thing is when I spend money, I consider it a long term investment not a short term investment. I don't spend $1000 dollars in pay per click ads and ex
Aurang Zeb Awan15
Content Writer
I have witnessed using the same old methods means nothing is available for you until you grab the organic traffic from your marketing skills......using paid advertisements not work often but some good big networks can bring some good results for you like Google, yahoo etc.