Is your goal in marketing and advertising to make sales?

Posted by Bruce Bates
16
Oct 18, 2012
72 Views
If your goal in marketing and advertising is to make sales, you are definitely doing something wrong. The goal of marketing and advertising should never be to make sales. When it comes to advertising there is an exception to the rule - if you create advertisements gears towards existing customers those are intended to make sales. Normal advertising doesn't involve making sales, and marketing never involves making sales. Customers make sales. Marketing generates customers. If you do not have customers, and your goal of advertising and marketing is to make sales - you will find yourself in a never end battle struggling to make money. You will constantly have to find the next sale. Make customers, by doing so you have repeat buyers. The sales keep flowing. Selling someone a product does not create a customer. I hope this makes sense but I am open to debate and questions :)
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Comments (15)
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Bruce Bates
16

Cooperative marketing

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Diana Bascom
5

Health Consultant; Shop Consultant

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Kay Brasher
7

Helping Others On the Road to Success

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Lucas Kain
5

Freelancing Writer

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Teeray L.
6

Researcher, Blogger, Gamer

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Bruce Bates
16

Cooperative marketing

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Teeray L.
6

Researcher, Blogger, Gamer

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Bruce Bates
16

Cooperative marketing

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Ian Begg
8

Marketer, Engineer

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Victor Courville
7

Jerky Direct

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Harold Lamma
6

Entrepreneur-CPC,CELC

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QueenHajar Akanqi
15

Entrepreneurship

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Bruce Bates
16

Cooperative marketing

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Aurang Zeb Awan
15

Content Writer

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