Post Office - Brand Strategy, Identity, Application, Interior Design | I-AM Brand Design Agency Indi

The arrival of new competitors, and the arrival of email and web have meant that the past decade has been one of transformation for the Post Office. I-AM were asked to re-think the Crown Post Offices and create an efficient experience that would build the Post Office brand perception over the next ten years. Taking such a well-loved, recognisable brand and adapting it for an ever-changing market place was an exercise in simplification and clarity of communication. The mark itself was stripped back to basics with a brighter, cleaner colour palette. The visual language style utilises a friendly type style and simple illustration. The customer process in the new Crown Post Offices also required a rethink of the communication strategy to help reduce waiting times. Central to this solution was the goal of removing the infamous standing queues from the Post Office. This goal has now become a reality. The ideas that I-AM developed are now being rolled out across the nation’s Post Office network. Visit Our Website-: http://www.driveat.com/Interflora---Brand-Strategy-Hierarchy-Identity-and-Application---I-AM-Brand-Architecture-Brand-Portfolio-Brand-Consultants-and-Brand-Identity-Design-India-1297559.html http://www.driveat.com/I-AM-proves-the-model-agency---I-AM-Office-branding-Workspace-design-and-brand-positioning-services-in-india-1296510.html http://www.driveat.com/I-AM-Commended-for-Ethos-Project---I-AM-Brand-Consulting-Services-and-Branding-Agency-India-1296511.html http://www.driveat.com/I-have-too-many-bikes-Said-no-cyclist-ever---I-AM-Brand-Positioning-Services-and-Branding-Agency-India-1296512.html http://www.driveat.com/News-from-I-AM-Sessions---I-AM-Workspace-Branding-Office-Designing-and-Brand-Design-Agency-in-Mumbai-India-1296513.html http://www.driveat.com/Running-with-a-Great-Partner---I-AM-Brand-Identity-Design-Brand-Consultants-and-Brand-Consulting-Services-in-Mumbai-India-1296514.html http://www.driveat.com/Branding-and-interior-design-concept-for-vegetarian-restaurant-Ethos-1294094.html http://www.driveat.com/Lumee-Street-Cafe---Name-generation-Brand-Identity-Interior-Design---I--AM-Branding-and-Corporate-Identity-Services-India-1294096.html http://www.driveat.com/Itsu---Interior-Design-Packaging-Design-Multi-sensory-Consulting---I-AM-Brand-Consulting-Services-in-India-1294097.html http://www.driveat.com/Comptoir-Libanais-Restaurant---Menu-Design-Packaging-Brand-Identity---I-AM-Brand-Strategy-Consulting-in-India-1294100.html http://www.driveat.com/Mey-Safi-Meyhane--Restaurant-Branding-Interior-Design-Office--Workspace-Design---I-AM-Brand-Consulting-Services-in-India-1294102.html http://www.driveat.com/The-Importance-of-Brand-Behaviour---I-AM-Brand-Identity-Design-in-Mumbai-India-1290634.html http://www.driveat.com/I-AM-opens-studio-in-Dubai---I-AM-Branding-Agency-in-Mumbai-India-1290636.html http://www.driveat.com/Humanising-Digital-Bank-Branches---I-AM-Logo--Graphic-Design-Company-in-Mumbai-India-1290644.html http://www.driveat.com/Trends-in-Hospitality-Design---I-AM-Brand-Identity-Design-in-Mumbai-India-1290646.html http://www.driveat.com/Meat-Free-Restaurant-Ethos-Foods-Launches-in-Central-London---I-AM-Brand-Identity-Design-India-1290647.html http://www.driveat.com/Branding-Q-and-A-I-AM-Brand-Creative-Director---Branding-Agency-India-1286019.html http://www.driveat.com/Flipkarts-Workspace-Branding-Design-Branding-and-Communication-Concept---I-AM-Graphic-Design-Company-India-1286021.html http://www.driveat.com/I-AM-raises-the-bar-on-workspace-branding-in-India-with-Flipkart---Brand-Design-Agency-in-Mumbai-India-1286025.html http://www.driveat.com/I-AM-wins-the-Workspace-Branding-mandate-of-Flipkarts-new-Campus---I-AM-Branding-Agency-India-1286028.html http://www.driveat.com/Spirit-of-Fashion---Brand-Awareness-Location-Sourcing-Digital---Marketing-Consulting-Services-India-1286027.html http://www.driveat.com/Human-Behaviour-and-Design---I-AM-Brand-Design-Agency-India-1283470.html http://www.driveat.com/HAZ---I-AM-Brand-Identity-Design-Company-in-India-1283471.html http://www.driveat.com/I-AM-Commended-for-Ethos-Project---I-AM-Branding-Agency-India-1283472.html http://www.driveat.com/I-have-too-many-bikes-Said-no-cyclist-ever---I-AM-Branding-Agency-India-1283473.html http://www.driveat.com/News-from-I-AM-Sessions---I-AM-Brand-Design-Agency-in-Mumbai-India-1283474.html https://justpaste.it/6d1hn https://justpaste.it/2uouy https://justpaste.it/4bh2k https://justpaste.it/3f73w https://justpaste.it/2kidw https://justpaste.it/7rbcy https://justpaste.it/6ij6g https://justpaste.it/4ifhj https://justpaste.it/48pfb https://justpaste.it/3m6z0 https://justpaste.it/417vz https://justpaste.it/4a29u https://justpaste.it/2q4pw https://justpaste.it/6wh9m https://justpaste.it/4s9wj https://justpaste.it/5eqr8 https://justpaste.it/7m2hq https://justpaste.it/2r6n6 https://iamonline.wordpress.com/2018/09/26/cleartrips-workspace-branding-design-branding-and-communication-concept-i-am-brand-design-agency-india/