#How to recognize a B2B influencer ON APSENSE?

B2C or B2B, influencers play an undeniable role in promoting your products and services. But their qualities, communities and motivations are different. The first owes its influence to the size and commitment of its community on APSENSE & social networks. The B2B influencer is more widely recognized as an opinion leader in his field . Its role is to provide an expert point of view on your value proposition. To achieve this mission, he must produce content that calls for cognitive precepts, while the B2C influencer is more in an affective role.