What is the Business Litmus Test Question?

The Business Litmus Test Question helps you to determine if a business offers a viable opportunity based on a true consumer base or if it is a hyped-up opportunity based primarily on recruiting others to generate income. Recruiting people into a business is not bad as it allows one to leverage his/her time through the efforts of others. However, if the income generated by the business is done primarily through recruiting, high attrition is certain and the business will likely fail. If a business can answer "YES" to the following question, then it offers a true opportunity for long-term growth and income: "Would I, or would anyone, purchase this product or service at its current price, even if there were no business opportunity involved?" As you apply that question to the myriad of business opportunities available, you will find that most businesses must truthfully answer "NO".