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Since Blu-ray was launched in 2006, more than 50 million
Blu-ray players and receivers have been sold, with 1.4 billion Blu-ray
discs produced.

The Blu-ray technology is set to receive an Emmy Award for Technology
and Engineering. Specifically, Sony, Panasonic, Royal Philips and TDK
will receive the Emmy Award at CES 2011 during the 62nd Annual
Technology & Engineering Emmy Awards presentation.

Blu-ray is used by millions of consumers, but still faces several
uphill battles that need to be addressed for long-term market dominance.
The HD technology still hasn?t been able to fully replace the DVD
platform, which has allowed the predecessor to linger around further
than what was expected.

Blu-ray was thrust upon the consumer market before streaming
services, kiosk services, and other rival services arrived. Since then,
the market has become cluttered, but Blu-ray adoption has still reached
17% and continues to climb.

After Blu-ray was able to eliminate HD DVD as the dominant HD format
on the market in early 2008, it has been anything but smooth sailing for
Blu-ray supporters. Despite having a larger number of corporate
supporters and higher storage capacities, sales remained disappointing
for quite some time.

Since the HD war, the cost of Blu-ray technology has continually dropped as consumers continue to embrace the technology.

Best Buy, Walmart, and other retailers will have lower-cost Blu-ray
players and movies available. Even past the holidays and through early
2011, as manufacturers try to migrate more users from DVD, Blu-ray
prices should continue to fall.

Software for readers: Free Blu-ray DVD player software
Nov 17th 2010 20:40