Janifer W.   Manager Web Development Core
Last summer, Telegraph columnist John Timpson returned home from a trip to the US where he’d been visiting relatives. He was greeted by “another barrage of negative news about business – media complaints about bankers, bonuses, fraudulent practice and fat cat bosses that give employees a rough deal”.
Nothing new there, but the chairman of the eponymous cobbling business says he was struck by the difference between the UK and the upbeat San Francisco he’d returned from.
“You can’t be nice to everyone all the time when you’re running a business, but it’s possible to do lots of good along the way, and many bosses do,” he wrote in his column the following week. “But all this goodness is hidden by the continual media attention given to corporate greed, deceit and incompetence.”
He says his call for more recognition that not all businesses are “selfish and greedy” received a deluge of supportive responses from Telegraph readers and small business owners.
That reaction should bode well for a new scheme, name-checked by Timpson in his piece, which intends to “show the world an inspirational face” of business. Trading for Good will allow small and medium-sized businesses to shout about the work they do to support their communities, from raising money for charity, to volunteering and hiring apprentices.
Jul 9th 2013 01:44