Mobile Marketing

Mobile Marketing Wake Up Call 

Mobile and tablet internet usage exceeds desktop for first time worldwide

San Francisco, CA and Dublin, Ireland; 1st November, 2016: Internet usage by mobile and tablet devices exceeded desktop worldwide for the first time in October according to independent web analytics company StatCounter

Its research arm, StatCounter Global Stats finds that mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop.

 “This should be a wake up call especially for small businesses, sole traders and professionals to make sure that their websites are mobile friendly. Many older websites are not,” commented Aodhan Cullen, CEO, StatCounter.

“Mobile compatibility is increasingly important not just because of growing traffic but because Google favours mobile friendly websites for its mobile search results.” He pointed out that Google recently launched a tool where businesses can test their website mobile performance.

• Despite the rapid growth of mobile devices, desktop is still the primary mode of internet usage in mature markets such as the US and UK.
• However, Cullen warned, “Post-Brexit, UK businesses should be aware, as they look to increase trade outside the EU, that India for example has over 75% internet usage through mobile devices.”
• In the UK desktop is on 55.6% with mobile and tablet on 44.4%.
• In the US desktop still accounts for 58% of internet usage compared to 42% for mobile and tablet.

...read more

Source: StatCounter

Google Favours Mobile Friendly Websites

Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.

...read more

Ranking mobile-friendly pages 

As we noted earlier this year, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

Test Your Present WebSite with Google and See How It Works Across Devices

Did you know that nine out of ten people will leave a mobile website if they can’t find what they’re looking for right away?  Now, think about your business’s site. Does it perform quickly on both laptops and smartphones? If not, you’re probably losing customers while the pages slowly load. But if you’re not sure how to make it run more smoothly, don’t worry – we’re here to help.

...read more

Of course, I tested my websites, ordered and received my Free reports.

Every though my sites are mobile friendly, they all can be improved

The reports linked me to more instructions to the point I got bogged down with details that I didn't have time for or understand

Many of you, like me, will probably throw up your hands. HELP

Solution - The ICANetwork 

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