Even if video games have a long history behind, lately, these have become one of the most popular form of entertaining, especially since technology has allowed the emergence of performing devices and realistic graphic design. The social gaming network has increasingly more members, and all these are reunited in the same community, since they share the same passion. The group has grown stronger and stronger, not only due to its number but also to the fact that its members can influence each other and thus everybody has a more qualitative gaming experience. A gamers site enables them to access a wide variety of news, reviews, recommendations and also specialized advice, and offers players a new perspective. Even if most people consider that the main purpose of playing video games is entertainment, for most gamers this means much more: it is their way of escaping from reality, putting daily concerns on hold, while also belonging to a group.

Since social relationships, such as friendship for instance, are established between people who find out they have a common ground, for those who play daily, it is normal to want to interact with their fellow players. For this reason, online platform developers have added some useful features: you can now find dedicated platforms which have a live chat feature integrated, so that you can easily communicate with the other members. Interestingly enough, the history of gaming industry has not been dominated by games themselves, but was rather based on networks. Its development has taken place due to the large culture created around each new product, and while some people hate it and others love it, they are all united by the interest for the changes taking place in the field. The strong culture of the players’ community has fostered electronic game development, especially in the past years. Being part of a social gaming network helps people feel understood and have a sense of belonging, while also streamlining communication and interaction.

Online communities have the benefit of making things become viral extremely fast, and gaming networks are no exception. For this reason, they represent the ideal marketing and promotion tool for developers. Besides giving players the possibility to share their knowledge and experience, these social networks also enable advertisers to reach easier their target audience. It is much simpler to get to your potential clients directly, and for those who are trying to launch a new product in the field of video gaming, these communities are the perfect place. Some platforms strive to create partnerships and connections with the most important developers, publishers and distributor, in order to diversify their offer and provide their members with a large variety of games. Since they can easily reach their target, developers often make a partnership with online community owners, and thus ensure their new products are promoted by their users. As you can see, gaming networks play not only an important role as far as sociology is concerned, but they are also important for marketing and economy.

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