Make Them Buy Now!

Atop A Global Empire! 3 Golden Keys To Getting And Staying There (An AND Story)

Gooday Readers,

Many of you know that I’m a follower and fan of Rick Goings, the CEO of Tupperware Brands, and in interest of full disclosure, a happy shareholder. (Tupperware is publicly traded. My disclosure of interest is not meant as investment advice.)

I recently received and studied the Annual Report, and have facts and observations.

Overall, I credit Rick the Renegade Millionaire title, because in an era of everybody looking for easy-buttons, everybody overly fascinated with social media (which he calls “anti-social media”), and selling often seeming a lost, forgotten and disdained activity, he remains firmly committed to person-to-person direct selling and in-field, in-person training and coaching. In fact, he is a very hands-on CEO, traveling the globe, putting on his own training events for the troops.

In 2013, a home party or group selling event for one of the Tupperware Brands companies occurred every 1.3 seconds, more than 24-million times.  In foreign markets, with explosive middle class growth (such as Asia and Latin America), sales rose by 13%, accounting for 65% of company revenue. U.S. and Canada under-performed – thanks, I’d say, to poor work ethic, and economic factors. Other territories provided single digit percentage growth. In his Annual Report Letter, Rick described TPB as “an AND story.” They are Tupperware AND seven other direct-selling brands/companies; they are focused on best geo-areas of opportunity AND on fixing under-performing areas; they are active in product innovation AND their best (and in my opinion, more valuable) core competencies:

Hidalgo Jones

Business Growth Trainer

http://blog.businessgrowthtrainer.com/1mlj

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