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Search Traffic (SEO, Keywords, SEM)

Search Marketing is a very powerful tool. Mostly because of accuracy. The traffic you are going to bring can be brought in two ways: SEO and SEM. If you are not familiar with those two we will simply explain you what is it all about with search traffic.

SEO

Search Engine Optimization - is the way of increasing traffic to your website through higher position in search rankings. The key thing here is that SEO traffic is an organic traffic, which means you do not have to paid for it. This is huge advantage as you can bring tons of visitors to your site completely free. As you probably assume the whole process is bit complicated but understanding the basics of SEO will help you put your site higher in search results, which means more potential visitors on your site. Ok, we right now we will drive you through basic elements of SEO so you can easily start.

There two crucial areas of SEO: sites linking to your site and content.

As we said, keywords are crucial factor in SEO. They are attached to the site content. The content is literally the stuff that are on your website - text, pictures, domain name etc. In SEO it is about how many keywords you have chosen to target your site and how many of them are on your site. It doesn't mean that you have to put all keywords in text on your site. How you are going to do it makes the difference! They key to success here is to make it smart. What does it mean? When you place keywords in you site title do not use all keywords! Make it simple - 2 to 4 keywords are enough. Of course it is important what kind of text is targeted by the keyword you are using. But keep in mind that for instance headlines or page titles are stronger then rest of the site text. Apart from that try to avoid words like "and, or, of" etc. Using keyword in your domain name can be a big factor. It is important to include keywords in domain URL. Try also to use keywords in subdomain names, for example: yourname.com/surename. This can be necessary if the domain name with the keyword that is relevant to you is already taken by somebody else. You can also name the picture which is placed on site by using proper keyword as well.

Backlinks

Sites that link to your site. This one is also called as backlinking. So if you have a site that other website link to, the search rank of your site will increase. This is the factor that Google uses to estimate a page rank. To check how many sites link to your site just type in the browser link:your site url (ex. link:yoursite.com).

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is what makes Google, Bing, Yahoo so special. Statistics show that about 70% of first visitors are from search engines. People use search engines to find stuff that they are looking for, so here is a huge possibility to make money of it.

But what is SEM? As you type certain keywords in Google/Yahoo you can divide search results in to two categories: sites and ads. Sites are listed in the middle of search results. This is organic traffic (SEO) which is free. On the top and on the right side of search results you have got text ads which is the essence of SEM. Those ads are displayed to you because you have typed certain phrase (keyword) in search engine. This type of traffic is paid for every click (PPC). Every time someone clicks on your ad you are billed by the network you advertise on.

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