Writing A Great Ad – The 2-Step Method.
In either of these cases, your ad has one job and one job only. And that is to be able to convince the reader to click the appropriate button.In case the reader doesn't click on your ad at that moment, you have lost a great opportunity to make a sale. The game is literally over for they may not cross your path again.
Headline
Never lose hope, however. There is a remedy. What can do the trick in your favor is the Headline. This is what catches their attention ab initio to the point that they wish to read further. Be careful to note that the purpose of your ad is not to sell the product! Confusing? Not at all!
One-Step Ads:
If you try to sell your product using that small ad it is known as One-Step Marketing. This type of marketing is suitable for products or services where there is already a perceived value and there seems to be some competitive edge in your favor, like deliverability in the case of autoresponders. In such a case it would make a great sense to write an ad that touts your high deliverability rate since you only want to reach people who want or desire such high value. You can directly send people who respond to your ad to an order page, instead of a sales page, because there is no need to sell them on autoresponders. All that they need is just to order.
Two-Step Ads:
What is a 2-step ad? This is the process where you use a two-step method. First, you use the ad to create an interest (or curiosity) about your product or service. And the second process is to take the reader to your website where you have a web copy ready to make the sale. It has been proven over the years that this two-step process works best for most products, especially on the Internet. Cast your mind back to most of the ads that you have responded to and evaluate them. You will find that in most cases you were roped in through this two-step method. Your own case now affirms that this method works.
Call to Action:
Your main job therefore, is to let your ad sell the click. That is to say you must design your ad in such a way that it is able to lead the person to click to your website. That is the main job of an ad. Which Type Of Ad Is This One?