Hey Readers,
One of the best profit producing promotional strategies that you can use in
your business is a live
webinar.
But running a successful live webinar that puts money in your bank account
requires following a proven 4-phase blueprint.
Today, I’m going to share with you the first of those phases and that’s
Preparation.
Now this isn’t how you prepare your content (you’re the expert on that one) or
even your sales message (that’s a topic for another email training series)
Readers, but the mechanics and marketing of running the live webinar itself.
In the preparation phase you will decide how you want your content presented.
Depending on the webinar service you use, you may be able to run pre-recorded
videos, PowerPoint or Keynote presentations, share your computer screen or even
show yourself on a webcam.
The best format you can do is to start with a webcam view so your audience gets
to see you, then after your introduction switch to slides for your content
presentation.
Consider which medium works best for your message though as some niches respond
much different than others.
When it comes to the mechanics of presenting a live webinar to a mass audience,
the clear winner is Google Hangout On Air.
Unlike other unreliable webinar services, that cost upwards of $500 a month and
are limited. Hangouts are backed by Google and Youtube, so you don’t need to
worry about servers crashing and recordings failing. And best of all- they are
free!
However, for marketers there are some serious problems with Hangouts. One of
the biggest downsides is that you’re limited to just 10 participants. Of course
can watch your stream but there’s no way of interacting with them making it
difficult to run Q&A sessions, polls, or a any kind of group chat. And
forget about sharing a link with them to purchase anything.
Of course this sort of interaction and active participation significantly
boosts sales conversions and so is an absolute must. That’s why many
reluctantly pay the ridiculous prices and suffer through the lousy technology
of other webinar software.
Well that was until now.
Thanks to my good friends Andy
Jenkins and Mike Filsaime, who’ve created a software that takes the
powerful marketing tools present in other webinar software, and applied it to
Google Hangouts.
All of the marketing power, but more affordable than you might imagine, considering
Google Hangouts do all the heavy lifting for you.
Once you’ve prepared your content and the platform you’re using your webinar,
the next phase is Promotion, but I’ll get to that in tomorrow’s email training.
Hidalgo
Jones
Webinar Jam Specialist
http://automatedwebinarsystems.com/wbj
Support:
automatedwebinarsystems@yahoo.com
Blog:
http://automatedwebinarsystems.com/blog
P.S. When choosing a Webinar Software, consider the one created by the giants of the industry – The World’s Most Reliable Webinar Platform (Google Hangouts) with the most powerful marketing features Junbug, created by Andy & Mike.
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